Privacy Policy

This privacy policy sets out how Ruger LLC uses and protects any information that you give Ruger when you use Ruger’s website. Ruger reserves the right to make changes to this privacy policy at any time. You should check this page from time to time to ensure that you are satisfied with any changes. This policy is effective from February 1, 2012.

Ruger is committed to ensuring that your privacy is protected. When you provide us personal information, you can be assured that the information will only be used in accordance with this privacy statement.

Ruger may collect the following information

  • Name
  • Contact information, including email address; and
  • any information relevant to our products and services.

We use this information to customize the content you see, to provide you with your requested products and services, to contact you, for internal recordkeeping, and to improve our services.

In order to prevent unauthorized access or disclosure, Ruger has put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

When you access our website, Ruger receives information from your computer and browser, including your IP address, Ruger “cookie” information, software and hardware attributes, and the page you request. A “cookie” is a small file that contains information—for example, a unique number given to you when you visit a website—shared between your computer and a website. The cookie is stored on your computer and, in this case, presented to the Ruger website each time you visit us. If you have not registered an account with Ruger, then the cookie information cannot provide us with information about you.

You may choose to accept or decline cookies. However, if you decline our cookie, you may not be able to take full advantage of Ruger’s website.

However, under the following limited circumstances, we may provide information about you to a third party:

  • in response to a subpoena, court order, or other legal process, to establish or exercise our legal rights, or to defend against legal claims; or
  • as a result of an acquisition by, or merger with, another company.
  • In the event of an acquisition or merger, Ruger will notify you prior to the transfer of your information to the other company.
Copyright © 2011 Ruger LLC. All rights reserved. Terms of Use | Privacy Policy